VOOPTY
What we did: Email Marketing, Digital Marketing Strategy, Social Media Marketing, Webinar Funnels, Lead Generation Strategy, Content & Growth Marketing
Our work included designing and executing email marketing campaigns, creating webinar funnels, managing social media presence, and exploring new lead generation methods aimed at reducing customer acquisition costs while improving lead quality.
CLIENT
VOOPTY
YEAR
2025
SERVICE
Digital Marketing
ROLE
Creative Direction
Voopty — Digital Marketing & Growth Case Study
Industry: EdTech, SaaS, CRM/ERP for Educational Businesses
Services: Digital Marketing Strategy, Email Marketing, Social Media Marketing (SMM), Webinar Funnels, Lead Generation Strategy, Content & Growth Marketing
Project Overview
Voopty is a CRM/ERP platform designed for educational centers, language schools, and training studios, helping businesses automate scheduling, payments, client management, and analytics within a single ecosystem.
Our agency was responsible for developing and implementing a comprehensive digital marketing strategy aimed at accelerating growth and market visibility.
The project focused on creating predictable lead generation systems through webinar funnels, partnership marketing, targeted advertising, and community-driven acquisition channels.
Goals
• Increase brand awareness in the EdTech and educational business market
• Generate high-quality leads while reducing customer acquisition cost (CAC)
• Build scalable lead generation channels beyond paid advertising
• Improve conversion rates through aligned marketing and sales processes
• Strengthen Voopty’s positioning as a leading CRM/ERP solution for education businesses
1. Full-Funnel Marketing Strategy (BLR Framework)
We structured Voopty’s marketing using the Brand–Leads–Retention model to create a predictable growth system. This included positioning, demand generation, and customer lifecycle optimization to support sustainable revenue growth.
Email Marketing Strategy
We developed a structured email marketing system designed to support lead nurturing, onboarding, and customer retention. The strategy included automated sequences for webinar participants, trial users, and existing clients, ensuring consistent communication throughout the customer journey.
We created targeted campaigns focused on product education, feature adoption, and business value demonstration to increase engagement and conversion rates. The email ecosystem was designed to strengthen relationships with leads, reduce churn, and support long-term customer lifetime value growth.
3. Lead Generation & Webinar Funnels
We designed educational webinar funnels targeting school owners and administrators, combining landing pages, demo presentations, follow-up sequences, and sales scripts. The goal was to build a qualified database, increase trust, and accelerate conversions.
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WORKS
