SEAGO MARITIME
What We Did:
Ad Creative Strategy & Production \ Target Audience Analysis \ Team and Performance Marketing Onboarding
CLIENT
SEAGO MARITIME
YEAR
2025
SERVICE
Creative ADS
ROLE
Creative Direction
SeaGo Maritime — Go-to-Market & Advertising Strategy Case Study
Industry: Maritime Tech, HR Tech, SaaS, B2B Platform
Services: Advertising Creatives Strategy & Production, Target Audience Research & Analysis, Team & Performance Marketing Onboarding, Go-to-Market Support
Project Overview
SeaGo is a digital maritime platform designed to simplify hiring and workforce management in the maritime industry by providing verified seafarer profiles, structured documentation, and instant connections between professionals and employers. The platform addresses common industry challenges such as outdated CVs, fragmented communication, and slow recruitment processes.
Goals
• Position SeaGo as a premium maritime hiring and workforce platform
• Generate awareness among crewing companies, shipowners, and maritime recruiters
• Communicate the value of verified profiles and faster hiring processes
• Prepare marketing assets for pre-launch and launch campaigns
• Enable the team and media buyers with clear audience insights and creative direction
• Support user acquisition and early platform adoption
1. Target Audience & Market Analysis
We analyzed the maritime hiring ecosystem, identified key B2B segments (crewing companies, shipowners, recruiters, manning agencies), and defined their main pain points to build precise messaging and positioning.
2. Creative Strategy & Advertising Production
We developed a premium, technology-focused creative concept aligned with the maritime industry tone. This included motion and static advertising creatives designed to communicate speed, verification, and hiring efficiency.
3. Team & Performance Marketing Onboarding
We onboarded the internal team and media buyers with clear audience insights, messaging frameworks, and creative guidelines to ensure consistent campaign execution during pre-launch and launch stages.
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WORKS
